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Lauren Young

Award-winning author of "Pour - Marketing Success Starts with the Right Ingredients" and the CEO/Founder of Freshly Baked Communications and Knead to Rise. Visit my website at http://www.FBC-Chicago.com.
Lauren Young has written 274 posts for cuire au four frais (to freshly bake)

Your Collateral is Ready! (November 25, 2013)

Oh no, it seems as though Target decided to overhaul its website design and yes, it looks awful and everyone is complaining about it. Continue reading »

Marketing Keywords to Know: November 21, 2013

As Capital One’s memorable commercials from 2006 and 2013 above prove, disruptive innovation marketing isn’t always a nuisance as some companies believe, but can be an awesome way to show how unique your brand is… Continue reading »

FBC’s 5th Birthday!

FBC turned 5 years old this month! Here are the top 5 lessons for success learned by our CEO, Lauren Young. Continue reading »

Your Collateral is Ready! (November 18, 2013)

Kate Spade, a notable fashion brand, has created a click-through video advertisement designed for consumers to conveniently shop for what they see in the ad. Continue reading »

Marketing Keywords to Know: November 14, 2013

The four stages of the customer decision journey are: Continue reading »

Your Collateral is Ready! (November 11, 2013)

It’s not even Thanksgiving yet, but Lego’s “Let’s Build” Christmas advertisement already set the bar quite high. Continue reading »

Marketing Keywords to Know: November 7, 2013

This method is preferred by users because there is no third-party page where they have to input their own information because frankly, “ain’t nobody got time for that”. Continue reading »

Your Collateral is Ready! (November 4, 2013)

About a month ago, Instagram announced that they would be introducing advertisements. The first, brave brand to create an Instagram advertisement was Michael Kors and might I add, people are not happy. Continue reading »

FBC Wins Gold MarCom Award for Four Consecutive Years

This marks the fourth consecutive win for Freshly Baked Communications at the AMCP MarCom Awards and the fourth consecutive Gold Award. Continue reading »

Marketing Keywords to Know: October 31, 2013

No one likes data hairballs. Even Grumpy Cat thinks they are terrible. Continue reading »

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