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marketing communication

This category contains 37 posts

Marketing Keywords to Know: October 17, 2013

Which major brands are guilty of Spray and Pray marketing? List them here! Continue reading »

Are you just about ready to to write your ad copy for your company or brand? Remember from the last session that we want to stress brand benefits and create an emotional connection with the audience? First we have to understand what a benefit is. Feature vs. Benefit It’s much easier to stress a feature …

We’re halfway through our course, and now it’s time to talk strategy. Your copy strategy should stress your brand’s benefit in a memorable and effective way.  Ads have two parts: copy, which is the written words, and graphics.  There are some rare magnificent ads that work well without both parts, but as a general rule, …

Welcome back! Now that you have an understanding about “The 5 Steps to Identify Brand Attributes,” we can get into the psychology of buying. The first thing you should know is that there are three types of buying: 1. Compulsive – Compulsive shoppers are those that believe in retail therapy and are accused of being …

Welcome to “How to Write Ad Copy Like Don Draper“! This two-week course will provide you with tactics to not only write copy that allows you to sell a brand, product or service better; it will show you how to view a company through the eyes of its target market. Once you know what people …

It’s a three-way tie. I mean, did anyone care that Budweiser has another new beer? Gangnam Style is sooo 2012, and Coke is one of the largest brands in the world. Do you expect us to believe that people have to travel more than 50 miles to find it?

It’s time to give people a reason to stop stalling…and start buying from you.

So, what are businesses doing to celebrate the number “12″ today? Take a look…

Advertise your own business – use the domain of your website in your email address. Google, Yahoo and Microsoft make enough money.

Whether you just need confirmation that you’re on the right track when it comes to marketing your business or you’re just starting out and you could benefit from expert guidance on a small budget, you have twelve opportunities this month to participate.

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