writing for success

This category contains 18 posts

All this in under 100 pages, you will keep this book close by at all times! Tell your friends and colleagues to get their own copy, this book is too valuable to lend out.

It’s time to give people a reason to stop stalling…and start buying from you.

Asking these types of questions will help you paint a clearer picture of your target customer and allow you to make smarter marketing decisions that always cater to their needs.

Whether you just need confirmation that you’re on the right track when it comes to marketing your business or you’re just starting out and you could benefit from expert guidance on a small budget, you have twelve opportunities this month to participate.

Still at a loss about how to engage people via your social media profiles?

Small business owners have taken on the personalities of Jennifer Lopez, Lady Gaga, Kanye West and Justin Bieber because they are burying information, too…on their websites. We call it the “Celebrity Rider Effect”.

The omniscient Siri has stolen Google’s spotlight. She will find you a four-star restaurant within a 10 mile radius of you (if it exists), remind you to pick up your kids from soccer practice and only refer to your as “Dr. Fancy Pants” if you command her to do so. Google didn’t like that.

Wordpress is the clear favorite, but some of the up-and-coming blog platforms like SquareSpace, Tumblr and Posterous are starting to gain notice, especially from designers.

How To: Create a Successful Email Newsletter

After selecting an email newsletter provider (such as Vertical Response, Constant Contact or MailChimp), you should be sure to follow these rules to prevent your readers from unsubscribing, or worse, marking your emails as spam! Continue reading »

The Power of Marketing Communication – Week 3

What to wear, what to wear? It’s a common dilemma for fashionable ladies. We scour the pages of Vogue and InStyle to learn what to wear and how to wear it – only to run into a friend/co-worker/fashion rival with the same attire. If you live in Chicago, you now have a new source for unique fashion…read on to learn more! Continue reading »