your collateral is ready

This category contains 75 posts

Your Collateral is Ready! (October 21, 2013)

Google has been criticized a lot in the past, leaving many to wonder if Google Earth really is an invasion of privacy. Now, with Google rolling out a new advertisement, it capitalizes on the good things Google Earth can do. Continue reading »

As you may have seen, Will Ferrell has created advertisements for Dodge Durango as his Anchorman role as a type of cross advertisement for Anchorman 2: The Legend Continues.

As you may have heard, Burger King is now marketing itself as “Fries King” as the company wants to put the spotlight on its new French Fry Burger and its Satisfries.

With brands constantly competing with other businesses for the top spot for whatever product or service they offer, one misstep a brand makes can create a great opportunity for a competitor to swoop in to become the new golden child.

Move over Nicholas Sparks, there isn’t enough tissue in a whole box of Kleenex to prepare you for this advertisement.

Motorola’s “Lazy Phone” commercial reported an impressive 7 million YouTube views in three days since it initially went live earlier last week.

Your Collateral is Ready! (September 9, 2013)

“Yahoo’s new logo makes it look more like a cosmetics brand than an internet company.” Continue reading »

Your Collateral is Ready! (September 2, 2013)

Yeah, you knew this one was going to make it to our Monday morning post after the Twitter results had been tabulated… Continue reading »

Talk about a ballsy move for Burrito “The Mule” Martinez, star forward for the Boca Juniors soccer team! The soccer star deleted his 92,000 followers on Twitter for the sake of a Nike campaign.

How can a brand recover from making one or several advertising mistakes that just rubs its audience the wrong way?